Hi there Beauty, I’m glad you’ve landed here because you’re about to learn the truth behind finding your TRU beauty. 

Beauty is so much deeper than what you’re taught to believe. The phrase ‘beauty comes from within’ is one of the best quotes you can consider right now.

Women feel inadequate. According to one study, 90% of women aged 25-34 in the United States experience some form of body dissatisfaction.¹ 

As women, we should unite to break down this persistent negative self-image backed by cultural norms and idealistic expectations of how we should look. 

In my opinion, it takes time, self-reflection, and self-love to see your own TRU beauty. Women are all too blinded by what they should look like on the exterior, rather than turning inwards and first considering who they are and how they feel on the inside. 

Isn’t it incredible that you might not yet have seen just how beautiful you are?

We can lift the veil together. But first let’s enlighten you on the concept that beauty is a mindset, not an external principle.

Why do we have such a negative self-perception?

It’s not you, it’s what all women have been conditioned to believe.

Deep-rooted in history, the discourse of beauty has been biased and divided, according to tradition, politics, culture, and personal interests. 

Even so far back as Greek mythology, Medusa stood as a powerful, beautiful woman, yet she couldn’t be viewed otherwise you’d turn into stone. Medusa, therefore, represents just one example of society’s ‘attempt to discipline women’s bodies’ and question our position in civilization.²

Women are too often preoccupied with an ‘imagined beauty ideal’, fueled by the mainstream media providing the narrative for what is and what isn’t considered true beauty.³

You no longer judge yourself based on your own beliefs but instead view yourself through the ‘gaze of other people and the mass media’.⁴ Isn’t that crushing? Why are you giving other people agency over how you view yourself?

From a young age, your mind has been wired to believe there’s a certain way to look. From magazines to films, models, advertisements, and these days, social media. Glorification of perfection is still rife and although you try to encourage the concept of loving who you are, you are still stuck in a loop of comparison. 

So, what can you do about it? How can you wake up and unleash that mindset which will ultimately allow you to see your beauty?

A question you must first ask yourself is how do you define beauty?

What is Beauty?

Perhaps you currently have a shallow perception of beauty. Maybe you think beauty is external and represented by the clothes you wear, your makeup, hair, accessories, and more. 

But is this beauty or are you simply embellishing yourself to appear ‘beautiful’?

For me, I like to consider beauty as something that shines through from my core. Beauty is my most authentic self when I am living my truth. It can be found in my energy and my relationships with others. 

Beauty radiates from within: it’s that certain glow, that spirit, that zest for life, and that brightness in your eyes that enables you to light up a room as soon as you walk into it. 

To me, this is real beauty, TRU Beauty, which is far more beautiful than any item of clothing or makeup product you might use. 

You are you. A masterpiece. A work of art. Only you exist with your genes and experiences.

3 Tips to Shift your Beauty Mindset

1. You must realize that people don’t see you the way you see yourself.

If you’re hyper-aware of something you dislike, perhaps an insecurity that’s only evident to yourself, don’t assume that everyone else is also thinking the same.

It may be true that others can feel your energy but it’s not the case that they’re zooming in on your biggest insecurities and scrutinizing you. Nine times out of ten, people are thinking about themselves too, rather than focusing on you!

2. Accept who you are at this moment and rewire your brain.

Goodbye harmful neural pathways, hello healthy beauty mindset!

Your mind is a muscle that must be trained. If you’re focusing on what you don’t want, more of that will appear. Instead, if you align your thoughts with what you do want, your opportunities expand, and your mindset shifts.

Change starts from within. If you’re negatively talking to yourself, how’s it going to make you feel? 

My question to you is: would you say these degrading comments to anyone else? It’s unlikely, right? So what gives you the right to talk to yourself in this way? 

Change the dialogue you have with yourself. Begin by being more loving and accepting.

Tell yourself what you love about yourself. Tell yourself what you’re good at, what you’ve achieved and overcome. Stand in the mirror, face yourself and say it. 

Once you start appreciating yourself, you start accepting yourself. The more of a routine you get into, the more those feel-good hormones will follow, as you’re overriding those negative thought patterns in your brain.

3. Release your burdens, baggage, and hangups

I know it’s not easy. You’ve been through a lot in your life and experienced a whole host of emotions such as hurt, heartbreak, loss, confidence knocks, betrayal, blame, anger, and more.

But are you letting this baggage latch onto your identity? 

It’s time to release what no longer serves you. Leave it in the past and start to do some light work. 

A quick and simple exercise you can try is to write down all that no longer serves you (all the things that make you feel bad and that you want to let go of).

Once you’ve got it all out on paper, make sure you get rid of it. Burn it, rip it up, throw it away, or something similar. 

This is an extremely cathartic exercise that helps you dump all of the mental weightiness you’re carrying onto the paper and then be done with it.

Your Thoughts Alter Your Appearance. You Can Light Up the Room

Ever met that one person that lights up a room and people gravitate towards them? Yet you can’t put your finger on exactly what it is that they possess… Their energy seems so magnetizing.

Think about it this way, your mind alters your outward expression. How you’re feeling inside is often visible on your face, from the look in your eyes to the frowns of displeasure. 

It’s not just your facial expression that your mind controls but also your posture. You’re much more likely to attract people, opportunities and enjoy living in the present when your posture is straight and your body language is open. 

One of the key points to understand about body language is ‘how to keep from sending the wrong messages’.⁵ To portray that beautiful aura, try giving more eye contact, smiling and, avoid crossing your arms. 

Let me ask you another question: what makes you truly happy? I believe that when you’re living as yourself, for yourself, and without worrying about what others think, you are free. Your freedom is attractive and expressive. Your soul is happy.

Creating an inner world that feeds your soul is key to harnessing the true beauty within you. 

Make time for more self-love in the way of maintaining a good standard of mental hygiene but also do things for yourself that will benefit you, whether that’s eating well, being active, or starting a new hobby. 

When you participate in activities that make you feel amazing, you’ll find your high vibrational energy penetrating any space you walk into. That is an extremely beautiful asset.

Wondering What to Do Next?

Are you looking for a place to begin? How do you take the first step in unlocking the treasure that is your TRU beauty?

Try taking steps in the same order I’ve written this for you. 

Address the fundamental problems that have existed for years within society and acknowledge you’re no longer going to subscribe to this idealized, false notion of beauty.

Next, work out how you define beauty. Be honest with yourself and make sure your ideas come from within. 

Finally, shift your beauty mindset. Do that shadow work, face what’s holding you back, and decide today that you’re going to rewire your brain. Override those detrimental neural pathways and replace them with healthy, encouraging beliefs.

You are in control of who you are and who you will become. Once you start soaking up the goodness within your own spiritual space and paying attention to your thoughts, you’ll begin to see how harboring inner peace will radiate outer beauty. 

Start to notice the negative mind chatter and turn down the volume. You’ll be surprised how powerful it can be to acknowledge unfavorable thoughts but not engage with them. Don’t give your energy away for free and for no solid reason.

You’re beautiful. You always have been. Now you need to finally see it for yourself.

Looking for More Help? Here’s My Story

I’m Amanda, my mission is to give women personalized tools to obtain the body and life they desire. 

I provide individualized health coaching so you can redefine your health to look and feel your best. I’ll open your eyes and show you that beauty starts from within.

I’ve been there, too. In my teenage years, I held myself to photoshopped celebrity standards and developed detrimental habits. 

That’s why I became a Certified Health Coach and went on to specialize in gut health and detoxification. I even went so far as to develop my brand of prebiotics, TRU Inulin, from scratch, which I now use every day, as do my clients, friends, and family.

I wholeheartedly believe that beauty comes from within. Once you’ve got that covered, external beauty effortlessly follows. 

It’s time to get the body and life you desire.

Contact me for a free, personalized discovery call.

¹ Cristin D. Runfola, et al., “Body Dissatisfaction In Women Across The Lifespan: Results Of The UNC-Selfand Gender And Body Image (GABI) Studies”. European Eating Disorders Review, vol 21, no. 1, 2012, pp. 52-59. Wiley, doi:10.1002/erv.2201.
² Anne Anlin Cheng, “Wounded Beauty: An Exploratory Essay On Race, Feminism, And The Aesthetic Question”. Tulsa Studies In Women’s Literature, vol 19, no. 2, 2000, p. 191. JSTOR, doi:10.2307/464426.
³ Wen Hua, Buying Beauty. Hong Kong University Press, 2013, p. 126.
⁴ Ibid., p. 126.
⁵ John Stefano, ‘Body Language and Persuasion’, Litigation, vol 3, no. 4, 1977, pp. 31-33, 31.